AkzoNobel Becomes Partner with Omoda&Jaecoo Brands to Supply VR Premium Product Line to Omoda&Jaecoo Repair Network
26-06-2024
On June 11 in Warsaw, the Polish premiere of the OMODA & JAECOO brands took place, including the presentation of new car models Omoda 5, Omoda E5, and Jaecoo 7, as well as information about the dealership network and key business partners, including the company VR Premium.
AkzoNobel Vehicle Refinishes to Supply Sikkens and Lesonal ProductsDuring the presentation, a symbolic ceremony was held to sign dealership agreements, as well as a letter of intent for partnership cooperation with AkzoNobel VR Premium regarding the supply of paint products, business services, and technical training.
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The signed agreement defines the area of our cooperation in terms of technology, technical support, business support, and broadly understood training," added Jacek Chrząszcz, Business Development Manager Central Europe.
Eric Zheng, National Director of OMODA & JAECOO Poland, presented market plans and development cooperation with the Polish dealer network and led the symbolic ceremony of signing dealership agreements.
Market Plans and Service PolicyPoland, Spain, and Italy are the first European markets that OMODA & JAECOO decided to enter by creating official importer companies.
Omoda Auto Poland already cooperates with 15 Authorized Dealers: Auto-Boss, Auto Centrum Lis, Auto Forum, City Car, Dynamica, Drywa Cars, EverCar, Grupa Bemo, Mario Car, Matsuoka, Nawrot, PGD CR Motors, Plichta Electric, Szic, and Top Auto. The plan is to build 30 showrooms in Poland this year, and next year this number is expected to increase to 45.
The company will establish a local spare parts warehouse and other after-sales service facilities to respond more quickly to user needs. Meanwhile, the research and development center is located in Germany.
New Brands on the Polish Automotive MarketChinese brands OMODA & JAECOO belong to the largest Chinese parent company, CHERY AUTOMOBILE, which has held the number one position in passenger car exports in the Chinese market for over 20 years. In 2023, CHERY sold 1.88 million vehicles worldwide, representing a 52% year-over-year increase. Of these, 930,000 were exported, a 100% year-over-year increase.
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Our mission is to create vehicles that not only meet but exceed customer expectations, offering a combination of advanced technology, sophisticated design, and exceptional performance. Tonight marks a milestone in our journey. We bring our vision to Poland, a country known for its rich automotive heritage and home to many car enthusiasts. We believe that our pursuit of excellence will appeal to the demanding tastes of Polish drivers, and we are excited to embark on this journey together," said Shawn Xu, Vice President of Chery International, General Manager of OMODA & JAECOO International.
